February 18, 2015
Tom Smalling, owner and creative director at Smalling Studios LLC., just completed the e-commerce website for Roman Packaging. The website, www.romanpackaging.com, features an online catalog of over 5,000 products that ship locally out of Roman Packaging’s Sanford office/warehouse. In our first development meeting we discussed adding products to the website – but not developing a full e-commerce website. But, once we started discussing the needs client, it became apparent nothing short of a full working system would suffice. When I demonstrated the Business Catalyst System to the client they were sold on the features it offered.
Developed for multiple devices
One of the big challenges with the project was determining how to build the template to work on multiple devices. We decided to build a custom website using the Bootstrap Framework. This allowed us to target different devices and provide a level of customization necessary to answer the needs of the client and provide a solid responsive template. Furthermore, using the Bootstrap Framework allowed us to shorten the development time and focus on importing the products into the e-commerce system.
More than a website
Using the Business Catalyst system we were also able to incorporate a custom newsletter into the system. This newsletter is connected to the Customer Relations database allowing them to determine customer engagement and create targeted email and marketing campaigns.
March 4, 2014
Smalling Studios just finished re-designing a website for the Ryan Companies, a site work contractor located in Deerfield Beach, Florida. Smalling Studios worked under Noble Communications to complete the custom website design.
February 15, 2013
Smalling Studios recently completed a website update for www.gofloridahomes.net while working under contract for Noble Communications. While the design itself is based off a template, Smalling Studios was able to customize the design by incorporating an external CSS Style Sheet and jQuery scripts. These additions allowed the designer access to formatting and scripts that weren’t previously available in the hosting solution chosen by the client.
June 21, 2012
So, it’s been a while since I’ve posted to my design blog and for good reasons. First, I’ve been working as a teacher for Osceola County teaching all things digital and web. It’s been a fun process teaching the students and a challenge figuring out how to communicate many years of knowledge in small, digestible formats. Along with teaching I’ve also been taking classes at Valencia College to earn my teaching certificate – I’m finishing the last five classes as I type this. Now that summer has arrived it’s time to get caught up in my own business. Most of the projects I’ve done as of lately have been web updates, so unfortunately I don’t have much to share. I did just complete a website for an engineering company under an advertising agency I team with. With all of this said, it’s time to pick up business once again.
June 7, 2011
Smalling Studios just completed the design of YRA Design’s new website. YRA design is a high-end residential and commercial architecture firm based in West Palm Beach, Florida. They’ve won countless awards for their designs and they needed a website to reinforce their abilities to their clients. The site was designed with iPads in mind, as there is no flash on the site. Be sure to check out the website: www.yrainc.com
April 22, 2011
Check out the AiInsite website for an article about crowd sourcing. I’ve been vocal in the past about crowd sourcing and how it’s changing the creative profession. I can understand both viewpoints, but I think it really hurts the designer in the end – both those working for the crowd sourcing sites and those trying to run a successful practice. It teaches our clients that design is nothing more than a commodity that can be bought cheap. My view of design is that I’m a creative problem solver; here to offer my clients 12 years of professional experience and explore ideas they may not have considered. Here’s the article.
January 17, 2011
Smalling Studios recently launched a new website for the College Park Family Practice and Baxley Center for Executive Health. Both are located in College Park, Florida, just outside of downtown Orlando. The Baxley Center for Executive Health specializes in complete on-site physical for busy executives and professionals who don’t have the time to go visit the doctor.
September 10, 2010
Would you believe this isn’t straight out of the camera? Of course not! We’ve all seen the power of Photoshop from places like the Dove Evolution Campaign to the Photoshop Disasters blog. The above image came out much different from the RAW image in the camera (see below).
As you can see the image is a lot flatter, this provides a wider range between the light and dark areas of the photo and allows me to creatively adjust the lighting. The red light in the foreground was from a red LED street sign, it was flooding the parking lot with a strong red light. A simple GOBO would have been ideal, but this was a quick shoot between rain showers. Also, there were several lights out on the building, easily replaced in Photoshop. Finally, the client requested the drop off to be removed from the image. So, as you can see, it takes some time and work to make a truly presentable image.
July 28, 2010
Although I don’t offer wedding photography as a service, I had to share this image I made last week. My cousin, who recently got married in Athens, Georgia, wanted an image wearing her wedding gown on the beach. After some begging and pleading I obliged, and this is the outcome. The moon was at the perfect height and an off camera flash provided the perfect light source. The veil was held down by two cousins and released as the image was taken. Something different!
June 9, 2010
This postcard was designed for Roman Packaging, a company that specializes in creating custom packaging solutions. Normally I don’t show off smaller projects like this, but once I saw the final printed piece I knew I had to share. It’s an over-sized 9″ x 6″ postcard, with a bright red that grabs the viewer’s attention and demands them to view the piece. It’s being used as a select mailer to their industry groups, and as a hand out at their trade show appearances.