Studio: 407-894-4477

Smalling Studios recently launched a new website for the College Park Family Practice and Baxley Center for Executive Health.  Both are located in College Park, Florida, just outside of downtown Orlando.  The Baxley Center for Executive Health specializes in complete on-site physical for busy executives and professionals who don’t have the time to go visit the doctor.

A few weeks back I posted a business card I designed for Awaken with Love, a holistic healing practice located in West Palm Beach.  I finally received the printed copy of the business card and it was fantastic.  The client, loved the design and website, so she requested a service brochure for her clients.  I’m excited to see the final version when it gets back from the printer.

Smalling Studios just finished designing this business card for Awaken with Love.  The colors are warm and inviting and invoke the positive feelings that should be associated with holistic therapy.  The website is now in the final phases of testing and will be launched shortly.

Check them out, the new business cards are finished for the studio.  I went all out this time and printed them on a 16pt card stock with a “soft-touch” aqueous coating and rounded the corners.  The next step is starting an email campaign and building the client base.

The Cultural Tools of IIF is an initiative formed by Limbach Facility Services to help drive home how important safety is to the company and their workers.  The piece showcases the six tools of IIF, and how Limbach has incorporated them into their corporate culture.  The brochure features several interesting details including an embossed/debossed logo on a textured paper as well as a translucent columned paper for the inside.  Both of these give the brochure a rich, tactile feel connecting the viewer to the design.

Let me put my disclaimer first, this project was done under CT Hsu + Associates where I work part time.  The project was done for the Chinese American Scholars and Professionals Association of Florida, which was an organization  CT Hsu presided over.  The project itself a was re-branding the organization and building the collateral items for their technology conference which ended this past Friday.  Below is an overview of the project and some of the items that were created.

First, we have the logo.  Several months ago I was tasked with recreating their seal.  The only items they had were a crude photocopied logo on some old documents.   After several iterations the final design was approved.  It incorporated both a book and an image of the state, both of which pay homage to the group’s audience.  The blue color complements the metallic gray around the logo as well as the light gold of the book.

The next phase of the project was to develop the overall theme for the conference.  CT had several ideas and he wanted to incorporate several Florida images to help attract people to what we offer.  One of the first items developed was the preliminary program which incorporated the blue of the logo, and started building the standard fonts and graphics that would follow through the project.  From here, the artwork was handed over to the Valencia Community College team who built the save the date and sponsorship brochures before it was passed back to me.

The final phase of the project included making the support items for the conference.  These included the name badges, tote bags, award certificates, podium signs, banners, pop-up displays, gala programs, award trophies and many other items.  NGI provided many of the large format items as well as the printing of the programs.    Overall, it was a significant undertaking in a short amount of time, but with a good schedule everything was able to be completed on-time and the event was a success.  Marisha and I attended the awards gala, which had a nice dinner and some really good entertainment.  And to top it off I was awarded a certificate of appreciation (which I happened to create for myself earlier)!

I’ve been working on a fun project lately. While I can’t give many details at the moment, I have made some really nice collateral items for the project including this landing page for the website.  I should be able to post more soon!

In conjunction with St Joe Development and Shea Homes, I’ve been working on putting together the collateral for the Farmer’s market they are putting together for the Victoria Park development located in Deland, Florida. This project has spanned several different mediums including a poster, postcard, flyer, website, and eco-bags.  I was told the first weekend was quite a success with 3,000 visitors.  If you get a chance be sure to check it out next Sunday.

http://www.victoriaparkfarmersmarket.com

The fall season has just begun, and October is fast approaching.  I’ve been working hard at getting all the collateral pieces done for Victoria Park’s Oktoberfest.  We have postcards, flyers, posters, online banners, as well as a 20 foot roadside banner for the event.  It’s been a fun project to work on, and I can’t wait to see how the event turns out.

I was approached by Kimberly, one of my largest clients, to help create an identity for a non-profit organization named Heart to Heart. This organization is the new face of the Lisa Merlin House who I previously donated services to. Heart to Heart needed a new look for the organization and a new logo to show their message. Taking the dual heart themes and the idea of transition, here is the final product.