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A few weeks back I posted a business card I designed for Awaken with Love, a holistic healing practice located in West Palm Beach.  I finally received the printed copy of the business card and it was fantastic.  The client, loved the design and website, so she requested a service brochure for her clients.  I’m excited to see the final version when it gets back from the printer.

Would you believe this isn’t straight out of the camera?  Of course not!   We’ve all seen the power of Photoshop from places like the Dove Evolution Campaign to the Photoshop Disasters blog.  The above image came out much different from the RAW image in the camera (see below).

As you can see the image is a lot flatter, this provides a wider range between the light and dark areas of the photo and allows me to creatively adjust the lighting.  The red light in the foreground was from a red LED street sign, it was flooding the parking lot with a strong red light.  A simple GOBO would have been ideal, but this was a quick shoot between rain showers.  Also, there were several lights out on the building, easily replaced in Photoshop.  Finally, the client requested the drop off to be removed from the image.  So, as you can see, it takes some time and work to make a truly presentable image.