Let me put my disclaimer first, this project was done under CT Hsu + Associates where I work part time.  The project was done for the Chinese American Scholars and Professionals Association of Florida, which was an organization  CT Hsu presided over.  The project itself a was re-branding the organization and building the collateral items for their technology conference which ended this past Friday.  Below is an overview of the project and some of the items that were created.

First, we have the logo.  Several months ago I was tasked with recreating their seal.  The only items they had were a crude photocopied logo on some old documents.   After several iterations the final design was approved.  It incorporated both a book and an image of the state, both of which pay homage to the group’s audience.  The blue color complements the metallic gray around the logo as well as the light gold of the book.

The next phase of the project was to develop the overall theme for the conference.  CT had several ideas and he wanted to incorporate several Florida images to help attract people to what we offer.  One of the first items developed was the preliminary program which incorporated the blue of the logo, and started building the standard fonts and graphics that would follow through the project.  From here, the artwork was handed over to the Valencia Community College team who built the save the date and sponsorship brochures before it was passed back to me.

The final phase of the project included making the support items for the conference.  These included the name badges, tote bags, award certificates, podium signs, banners, pop-up displays, gala programs, award trophies and many other items.  NGI provided many of the large format items as well as the printing of the programs.    Overall, it was a significant undertaking in a short amount of time, but with a good schedule everything was able to be completed on-time and the event was a success.  Marisha and I attended the awards gala, which had a nice dinner and some really good entertainment.  And to top it off I was awarded a certificate of appreciation (which I happened to create for myself earlier)!